{"id":7028,"date":"2022-03-22T09:57:35","date_gmt":"2022-03-22T08:57:35","guid":{"rendered":"https:\/\/www.hungarianwinesummit.com\/?p=7028"},"modified":"2022-03-22T09:57:35","modified_gmt":"2022-03-22T08:57:35","slug":"a-magyar-bor-sokkal-tobb-egy-exportcikknel","status":"publish","type":"post","link":"https:\/\/2022.hungarianwinesummit.com\/hu\/hirek\/a-magyar-bor-sokkal-tobb-egy-exportcikknel","title":{"rendered":"A magyar bor sokkal t\u00f6bb egy exportcikkn\u00e9l"},"content":{"rendered":"

Els\u0151 alkalommal rendezi meg az Agr\u00e1rmarketing Centrum a magyar borok cs\u00facstal\u00e1lkoz\u00f3j\u00e1t, a Hungarian Wine Summit rendezv\u00e9nysorozatot. A Hungarian Wine Business program mellett ebben az esetben is a magyar borok k\u00fclpiaci poz\u00edci\u00f3inak er\u0151s\u00edt\u00e9se \u00e1ll a k\u00f6z\u00e9ppontban. Err\u0151l k\u00e9rdezt\u00fck Ondr\u00e9 P\u00e9tert, az Agr\u00e1rmarketing Centrum \u00fcgyvezet\u0151 igazgat\u00f3j\u00e1t.<\/strong><\/p>\n

\u00dajdons\u00e1gnak sz\u00e1m\u00edt ez a rendezv\u00e9ny. Hogyan foglaln\u00e1 \u00f6ssze r\u00f6viden, hogy mir\u0151l sz\u00f3l?<\/em><\/p>\n

Egy sz\u00e1z f\u0151 beutaztat\u00e1s\u00e1n alapul\u00f3, nemzetk\u00f6zi szakmai rendezv\u00e9nyt szervez\u00fcnk a m\u00e1rcius v\u00e9g\u00e9n megrendezend\u0151 Sirha Budapesthez kapcsol\u00f3d\u00f3an. Megh\u00edvtuk a fontos exportpiacaink szak\u00e9rt\u0151it; v\u00e9lem\u00e9nyvez\u00e9reket, beszerz\u0151ket, Master of Wine-okat, szak\u00fajs\u00e1g\u00edr\u00f3kat szerte Eur\u00f3p\u00e1b\u00f3l \u00e9s a vil\u00e1g borfogyaszt\u00e1s szempontj\u00e1b\u00f3l m\u00e1r most vagy a j\u00f6v\u0151ben fontoss\u00e1 v\u00e1l\u00f3 orsz\u00e1gaib\u00f3l. M\u00e1rcius 20-\u00e1t\u00f3l k\u00f3stol\u00f3kon, borvacsor\u00e1kon \u00e9s a borr\u00e9gi\u00f3kat bemutat\u00f3 k\u00e9tnapos, vezetett t\u00far\u00e1kon mutatjuk be nekik haz\u00e1nk \u00e9rt\u00e9keit a borokon kereszt\u00fcl.<\/p>\n

A hazai \u00e9s a nemzetk\u00f6zi szakma k\u00e9pvisel\u0151inek pedig a Sirha Budapesten k\u00edn\u00e1lunk izgalmas programokat, csatlakoz\u00e1si pontokat. Kelet-K\u00f6z\u00e9p-Eur\u00f3pa legnagyobb \u00e9lelmiszeripari \u00e9s HoReCa szakki\u00e1ll\u00edt\u00e1s\u00e1n t\u00f6bb mint nyolcvan hazai bor\u00e1szatnak biztos\u00edtunk bemutatkoz\u00e1si lehet\u0151s\u00e9get. Emellett tokaji bor- \u00e9s pezsg\u0151b\u00e1rral, a magyar borexport sz\u00e1m\u00e1ra fontos sz\u0151l\u0151fajt\u00e1kat \u00e9s borst\u00edlusokat bemutat\u00f3 mesterkurzusokkal v\u00e1rjuk a k\u00f6z\u00f6ns\u00e9get.<\/p>\n

Hogyan illeszkedik az AMC strat\u00e9giai programj\u00e1ba az esem\u00e9ny?<\/em><\/p>\n

Hiszek abban, hogy a magyar bor sokkal t\u00f6bb egy exportcikkn\u00e9l. Az ugyanis a helyi hagyom\u00e1nyokb\u00f3l t\u00e1pl\u00e1lkozva a gazd\u00e1k t\u00f6rt\u00e9neteivel egy\u00fctt sz\u00fcletik. A bort meg kell \u00edzlelni, illatolni, s\u0151t n\u00e9zni is. Szerintem igaz\u00e1n sikeresek a nagyvil\u00e1g el\u0151tt akkor lehet\u00fcnk, ha hazai k\u00f6rnyezetben, a magyar gasztron\u00f3mi\u00e1ra, a hagyom\u00e1nyainkra \u00e9s a borvid\u00e9keink sz\u00e9ps\u00e9g\u00e9re t\u00e1maszkodva mutatkozunk be.<\/p>\n

Szerint\u00fcnk a magyar borok helye a pr\u00e9mium kateg\u00f3ri\u00e1ban, a legjobbak k\u00f6z\u00f6tt van, a hossz\u00fa t\u00e1v\u00fa c\u00e9lunk az, hogy oda is ker\u00fcljenek. Ennek \u00e9rdek\u00e9ben Borexport Akad\u00e9mia-k\u00e9pz\u00e9st \u00e9s c\u00e9lzott \u00fczleti (\u00fan. B2B) rendezv\u00e9nyeket szervezt\u00fcnk. Bemutattuk m\u00e1r a magyar borokat p\u00e9ld\u00e1ul az Egyes\u00fclt Kir\u00e1lys\u00e1gban, Finnorsz\u00e1gban, N\u00e9metorsz\u00e1gban, Litv\u00e1ni\u00e1ban \u00e9s Csehorsz\u00e1gban.<\/p>\n

Nemzetk\u00f6zi kommunik\u00e1ci\u00f3s kamp\u00e1nyokat folytattunk a legjelent\u0151sebb bor\u00e1szati szaklapokban is. M\u00e1rciusban p\u00e9ld\u00e1ul a n\u00e9met Meininger \u00e9s az angol Decanter \u2013 k\u00e9t meghat\u00e1roz\u00f3 nemzetk\u00f6zi szakmai magazin \u2013 is a magyar borokat n\u00e9pszer\u0171s\u00edti. Emellett 22 r\u00e9szes, a magyar borvid\u00e9keket bemutat\u00f3 angol \u00e9s magyar nyelv\u0171 vide\u00f3kban a szakma sz\u00e1m\u00e1ra is izgalmas, edukat\u00edv tartalmakat k\u00e9sz\u00edtett\u00fcnk, \u00e9s a Liszt Ferenc Nemzetk\u00f6zi Rep\u00fcl\u0151t\u00e9r v\u00e1mmentes boltj\u00e1ban a belist\u00e1zott magyar borok k\u00fcl\u00f6n teret kaptak, tov\u00e1bb\u00e1 k\u00f3stoltat\u00e1sokat is szervez\u00fcnk.<\/p>\n

Mi\u00e9rt fontos a nemzetk\u00f6zi piac a magyar bor sz\u00e1m\u00e1ra?<\/em><\/p>\n

A bor\u00e1gazatunkra exportnyom\u00e1s nehezedik. Ha a termel\u00e9si \u00e9s a fogyaszt\u00e1si statisztik\u00e1nkat n\u00e9zz\u00fck, egy\u00e9rtelm\u0171, hogy minden harmadik palack bort a k\u00fclpiacon \u00e9rt\u00e9kes\u00edt\u00fcnk. Arra kell t\u00f6rekedn\u00fcnk, hogy az exportpiacainkat stabilan tartsuk, \u00e9s ezen bel\u00fcl n\u00f6velj\u00fck a palackos borok ar\u00e1ny\u00e1t. Ezek ugyanis magasabb hozz\u00e1adott \u00e9rt\u00e9ket k\u00e9pviselnek, \u00e1ltaluk tudnak igaz\u00e1n fejl\u0151dni a magyar bor\u00e1szatok. Emellett preszt\u00edzsben is eg\u00e9szen m\u00e1st jelent a palackos bor. Ebben t\u00e1mogatj\u00e1k a programjaink a magyar bor\u00e1szatokat, p\u00e9ld\u00e1ul a mostani rendezv\u00e9nnyel, exportspecifikus k\u00e9pz\u00e9sekkel \u00e9s k\u00fclpiaci megjelen\u00e9si, bemutatkoz\u00e1si lehet\u0151s\u00e9gekkel.<\/p>\n

Milyen szempontb\u00f3l lesz \u00fajszer\u0171 a rendezv\u00e9ny?<\/em><\/p>\n

K\u00f6zel 20 orsz\u00e1gb\u00f3l \u00e9rkeznek megh\u00edvottak, f\u0151k\u00e9nt Eur\u00f3p\u00e1b\u00f3l. Ha a szak\u00e9rt\u0151k sz\u00e1m\u00e1t n\u00e9zz\u00fck, Lengyelorsz\u00e1g, az Egyes\u00fclt Kir\u00e1lys\u00e1g \u00e9s N\u00e9metorsz\u00e1g kiemelten k\u00e9pviselteti mag\u00e1t, de p\u00e9ld\u00e1ul k\u00ednai, amerikai, indiai borszakmai k\u00e9pvisel\u0151k is lesznek az esem\u00e9nyeinken. B\u00e1r m\u00e1r kor\u00e1bban is voltak beutaztat\u00e1son alapul\u00f3 rendezv\u00e9nyek, egyszerre ennyi borszak\u00e9rt\u0151 m\u00e9g nem volt jelen Magyarorsz\u00e1gon.<\/p>\n

Hogyan \u00e9p\u00fcl fel a program?<\/em><\/p>\n

Nemzetk\u00f6zi megh\u00edvott vend\u00e9geinket m\u00e1rcius 20-\u00e1t\u00f3l k\u00f3stol\u00f3kkal, borvacsor\u00e1kkal, a borr\u00e9gi\u00f3kat bemutat\u00f3 k\u00e9tnapos, vezetett t\u00far\u00e1kkal v\u00e1rjuk. Igyeksz\u00fcnk a lehet\u0151 legt\u00f6bbet megmutatni borvid\u00e9keink sz\u00e9ps\u00e9g\u00e9b\u0151l, aminek az id\u0151 jelent\u0151s hat\u00e1rt szab. Egy-k\u00e9t borr\u00e9gi\u00f3ba ell\u00e1togatva azonban min\u0151s\u00e9gi, szem\u00e9lyes \u00e9lm\u00e9nyt tudunk ny\u00fajtani, megmutatva a kiv\u00e1l\u00f3 magyar fajt\u00e1k soksz\u00edn\u0171s\u00e9g\u00e9t, ezerarc\u00fas\u00e1g\u00e1t.<\/p>\n

Teljes k\u00e9pet pedig a Sirha Budapesthez kapcsol\u00f3d\u00f3an kapnak, hiszen nyolcvan bor\u00e1szat mutatkozik be a Hungarian Wine Summit standj\u00e1n, emellett a magyar borexport sz\u00e1m\u00e1ra fontos sz\u0151l\u0151fajt\u00e1kat \u00e9s borst\u00edlusokat bemutat\u00f3 mesterkurzusokkal v\u00e1rjuk \u0151ket. A mesterkurzusok el\u0151ad\u00f3inak k\u00f6r\u00e9t a magyar piacot j\u00f3l ismer\u0151, neves hazai \u00e9s nemzetk\u00f6zi szak\u00e9rt\u0151k alkotj\u00e1k. Tov\u00e1bb\u00e1 a standon helyet kap a tokaji bor- \u00e9s pezsg\u0151b\u00e1r, ahol mindh\u00e1rom napon szak\u00e9rt\u0151k vezet\u00e9s\u00e9vel szakmai k\u00f3stol\u00f3k v\u00e1rj\u00e1k az \u00e9rdekl\u0151d\u0151ket.<\/p>\n

A k\u00fclf\u00f6ldi megh\u00edvottak mellett magyar szakemberek is r\u00e9szt vehetnek rajta?<\/em><\/p>\n

A szakma nemzetk\u00f6zi \u00e9s hazai k\u00e9pvisel\u0151i, akik szeretn\u00e9nek a rendezv\u00e9nyhez kapcsol\u00f3dni, a Sirha Budapesten tehetik meg m\u00e1rcius 22-24. k\u00f6z\u00f6tt. A szakki\u00e1ll\u00edt\u00e1son mindenkinek lehet\u0151s\u00e9ge lesz megismerkedni a hazai bor\u00e1szokkal, t\u00f6rt\u00e9neteikkel s\u00e9t\u00e1l\u00f3k\u00f3stol\u00f3 keret\u00e9ben, valamint a mesterkurzusokhoz \u00e9s a tokaji bor- \u00e9s pezsg\u0151b\u00e1r programj\u00e1hoz csatlakozva.<\/p>\n","protected":false},"excerpt":{"rendered":"

Els\u0151 alkalommal rendezi meg az Agr\u00e1rmarketing Centrum a magyar borok cs\u00facstal\u00e1lkoz\u00f3j\u00e1t, a Hungarian Wine Summit rendezv\u00e9nysorozatot. A Hungarian Wine Business […]<\/p>\n","protected":false},"author":7,"featured_media":7026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"acf":[],"yoast_head":"\nA magyar bor sokkal t\u00f6bb egy exportcikkn\u00e9l - Hungarian Wine Summit<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A magyar bor sokkal t\u00f6bb egy exportcikkn\u00e9l - Hungarian Wine Summit\" \/>\n<meta property=\"og:description\" content=\"Els\u0151 alkalommal rendezi meg az Agr\u00e1rmarketing Centrum a magyar borok cs\u00facstal\u00e1lkoz\u00f3j\u00e1t, a Hungarian Wine Summit rendezv\u00e9nysorozatot. 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